Innovation / NPD

from concept to reality

The fresh food landscape is dynamic and fast paced and we understand just how important it is for our customers to stay one step ahead. We are constantly analysing the retail and foodservice markets in Ireland, reviewing products on shelf and benchmarking against the competition.

With our tried and tested, NPD procedure, our customers can have absolute peace of mind that all new products are safe, viable and fully compliant with any legal requirements. We lead the process through from pre-launch to post launch, where we work with our customers every step of the way, to ensure a successful launch.

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local expertise / global tastes

It’s more than just keeping a close eye on what’s happening locally – some of our best inspiration has come from around the globe. The donnelly fresh foods product development team regularly travel near and far to bring back inspirational ideas to keep our finger firmly on the pulse of changing consumer trends.

Using our leading Irish market expertise, category insight and our global inspiration – we take the best ideas that we find and develop them into new and exciting recipes, bringing them to our customers to reinvigorate their ranges, and drive engagement with the consumer.